From pioneering virtual cinema for the Matrix Trilogy to proofing the future shapes of Star Wars, John Gaeta has had a hand in the creation of some of the most iconic and soon to be most immersive moments ever created for mainstream audiences.

He has introduced us to Bullet Time, Virtual Cinematography, Nuvies and Holo Cinema. All of these form bending creative innovations have brought storytellers and story lovers alike one step closer to “stepping inside” cinema. Now he is poised to finish the job as the Executive Creative Director for ILMxLAB, the new Immersive Entertainment division created by Lucasfilm.

Please join John and Ana as they collectively imagine with the SXSW audience the future of Immersive Cinema, Virtual Reality, Augmented Reality, Regular Reality and a whole bunch of irrelevant banter.