2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

ELEAGUE: Esports Goes Mainstream

Friday, March 11
12:30PM - 1:30PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

Esports has taken the world by storm — what was once considered a niche hobby has now proven itself a serious sport with a highly sought-after young fan base. With estimates that Esports fan numbers now rival the those of traditional sports, brands and investors are moving into the space like never before. From the recent formation of ELEAGUE, the first eSports league, by WME | IMG and Turner Sports to acquisitions of eSports teams by ‘traditional’ pro athletes, all eyes are on this space. The trouble is, as a sport still in its infancy in many ways, it's difficult to discern fact from fiction. Hear from experts in the industry about the opportunities, the challenges, and the ways to win this audience for the long term.

Hashtags: #sxsw #SXsports


Craig Barry

EVP Production & Chief Content Officer

Turner Sports

Rick Fox



Saira Mueller at SXSW

Saira Mueller

Deputy Esports Editor

The Daily Dot

When she is not managing the team of staff and freelance writers at Dot Esports Saira reports on Twitch, Blizzard Entertainment's Heroes of the Storm, and the business side of esports. Saira also p...

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Tobias Sherman

Head of eSports



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