2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Making Epic Sh*t

Saturday, March 12
12:30PM - 1:30PM

Austin Convention Center
Room 18ABCD
531 E 4th St

Traditional approaches to corporate R&D often result in evolutionary, not breakthrough, innovations. Yet breakthrough innovations, sustained over time, are critical for success. Business leader and product innovator, Google ATAP’s Regina Dugan will talk about the discipline of breakthrough innovation, its potential to transform industries and help us make what we love…from storytelling made uniquely for mobile, micro gesture sensors, digital fabrics, and next-generation mobile platforms that create an open hardware ecosystem.

Hashtags: #sxsw #GoogleATAP


Regina Dugan at SXSW

Regina Dugan

VP Engineering, Advanced Technology & Projects


Dr. Regina Dugan, Vice President of Engineering at Google, leads the Advanced Technology and Projects (ATAP) group, a skunkworks operation focused on next-generation mobile. From May 2012 until Feb...

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