2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Credit to the Edit: How New Audio Formats are (Again) Changing how DJs Play

Friday, March 18
3:30PM - 4:30PM

Austin Convention Center
Room 17A
531 E 4th St

With press-play shows on the one hand, where fans are expecting to hear the exact replay of a produced song, new ways to play continue to influence how DJs present music to crowds. From the early days of the 12” extended disco edit, through to new tools like Native Instruments' recent multi-track Stems format, breathing new life into existing works has always been a key component of DJ culture. DJs have constantly been looking for new ways to enhance their performance by breaking up and extending songs, which in turn led to the invention of whole new genres, such as house and hip-hop. Fast-forward to 2015 and the deconstruction of the original remains an integral part of DJing, but is now also, more than ever, impacting the production and distribution of music. How does this new resurgence of DJ techniques affect the music industry? Can different formats revitalize the sales of downloads in an industry seemingly dominated b...

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Hashtags: #sxsw


Vivian Host at SXSW

Vivian Host

Radio Host

Red Bull Music Academy

Robot Koch at SXSW

Robot Koch


Robot Koch is an award winning producer/composer from Berlin, currently living in Los Angeles.

His unique sound of organic electronic music has been called "Wonderful and Strange - pop music fr...

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Justin Evans



Ronny Krieger at SXSW

Ronny Krieger

Dir of Content

Native Instruments

In the past 20+ years Ronny Krieger has been successfully involved in pretty much all areas of the international music business. Originally a banker at the corporate lending department, he soon fol...

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Jorge Brea at SXSW

Jorge Brea


Symphonic Distribution

Jorge Brea is the Founder and President of Symphonic Distribution. A popular Digital Music & Technology service provider that distributes music from over 7,000 record labels and over 15,000 artists...

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