Mentors - Publicity and Marketing: Jon Reiss (Hybrid Cinema)
Monday, March 14
12:30PM - 2:00PM
Austin Convention Center
531 E 4th St
Publicity, and marketing can make or break a film. Come get some hands on information about the modern role of PR, and how marketing impacts filmmakers and their films today.
This Mentor Session requires advance online sign up and is available to all Film, Gold, and Platinum badgeholders on a first-come, first-served basis. Online sign ups will open in February.
Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.
Jon Reiss is an author and media strategist who helps filmmakers and companies navigate the new distribution and marketing landscape. He has worked with and consulted for Paramount Pictures, Scree...Show the rest
Jon Reiss is an author and media strategist who helps filmmakers and companies navigate the new distribution and marketing landscape. He has worked with and consulted for Paramount Pictures, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape. He has conducted his TOTBO Master Classes over five continents and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs.
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is also critically acclaimed filmmaker whose experience releasing his feature Bomb It with a hybrid strategy was the inspiration for writing Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing in the Digital Era (TOTBO), the first step-by-step guide for filmmakers to distribute and market their films. He also co-wrote Selling Your Film Without Selling Your Soul and Selling Your Film Outside the US. He also teaches at the Film Directing Program at Cal Arts.Hide the rest