Community is core to many successful products — they fuel growth, define the brand, and influence the roadmap — but extremely difficult to develop and grow.

Product Hunt, a place to discover and geek out about your next favorite thing, started as a side project with a few dozen contributors. Today, it’s a global community of enthusiasts and makers sharing the latest in tech, games, podcasts, and books.

Carmel DeAmicis joins Product Hunt founder, Ryan Hoover, to discuss the evolution of the site, things they did to grow their audience, and challenges faced scaling a community.