2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: POPSUGAR

Gen Z: The Most Influential Consumer

Sunday, March 13
3:30PM - 4:30PM

Westin Austin Downtown
Continental 1-2
310 E 5th ST

Gen Z is already shaping up to be very influential within the retail sector. Their attitudes, expectations, and behaviors are very different from previous generations, especially when it comes to shopping. They want a more social, intuitive, and authentic shopping experience. Retailers, are molding the consumer experience to meet these trends. We’ll explore how retailers are creating happy, fun, fast, and easy borderless omni-channel shopping experiences to satisfy Gen Z. We’ll share insights from primary retailers, emerging social platform as well as data gleaned from POPSUGAR and its commerce platform, ShopStyle, including how content is being brought into the shopping experience.

Hashtags: #sxsw


Anna Fieler at SXSW

Anna Fieler

EVP Mktg


Anna is the Executive Vice President of Marketing at POPSUGAR where she oversees marketing for the lifestyle media company attracting a global audience of 85M and driving +$1 billion in annual reta...

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Jaclyn Ling at SXSW

Jaclyn Ling

Dir of Fashion & Retail Svcs


Jaclyn Ling is director of fashion & retail services at Kik, where she works with major brands and retailers to build experiences for Gen Z. Prior to joining Kik, she was cofounder and CEO of Blynk...

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Michelle Castillo at SXSW

Michelle Castillo

Staff Writer

CNBC Digital

Shireen Jawan

Chief Brand Experience Officer

Lucky Brand


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