Presented by: Accenture Interactive
Car Shopping: The Final Frontier for Ecommerce
Tuesday, March 15
5:00PM - 6:00PM
Rio Grande Ballroom
300 E 4th St
Today, you can’t buy a car online from a new-car automobile dealer. All you can do is become a "lead" and get referred to a dealer via a web of third parties. The shopping experience for autos has arguably changed the least in today's hyper-digital landscape, and AutoNation - a $22B company - is on a path to radically disrupting the industry, across its 300+ dealerships. What would the car shopping experience be like if we could select, reserve, price, and sign paperwork all online? How should this very traditional shopping experience evolve? Join us to learn more about what's next in the auto industry: Uber, autonomous cars, car ownership, and real innovation in the auto retail sphere
Abram is an idea person for brands. Since 1999, he’s been drawing on insights from design, business strategy, sociology and theater to transform how companies interact with humans. Personally and p...Show the rest
Abram is an idea person for brands. Since 1999, he’s been drawing on insights from design, business strategy, sociology and theater to transform how companies interact with humans. Personally and professionally, Abram is a lifelong hunter for the reasons why people think, feel and act the way they do. By finding the personal, financial and cultural motivations that drive us, one uncovers truths that can connect business strategy to products, services and experiences both needed and more importantly, desired. As Group Director for Fjord’s New York City studio, Abram is lead provocateur for a design revolution happening one client at a time. Our merry band of rogues represents intuition and reason in equal measure, bringing the power of design to improve life within multiple contexts. We launch new brands, remodel services and concept future products with equal aplomb.
Prior to Fjord, Abram spent two years building and leading Acquity Group’s NYC design studio; in the past he foundHide the rest
VP of Digital & Customer Experience
Famous Rhodes is Vice President, Digital & Customer Experience, responsible for the online and store experience for AutoNation.com and the over 300 store sites. Mr. Rhodes joined AutoNation in 201...Show the rest
Famous Rhodes is Vice President, Digital & Customer Experience, responsible for the online and store experience for AutoNation.com and the over 300 store sites. Mr. Rhodes joined AutoNation in 2012, bringing over 15 years of expertise in the retail ecommerce and automotive industry.
Prior to joining AutoNation, he was Head of Yahoo! Auto, North America. Prior to this, he worked for eBay, as the North America Head of eBay Motors, Car.com and KMPG Consulting in roles of increasing responsibility in various retail ecommerce, product development, marketing and general management capacities. Famous has been awarded numerous patents for his work evolving the online automotive retail experience.
He has an equally passionate family in automotive with a wife and two children both sharing his unique name of Famous (son) and Celebre (daughter), as both are drivers in quarter midgets for USAC and QMA with multiple National titles.Hide the rest