2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The New Branders: A New Class of Retailers

Saturday, March 12
5:00PM - 6:00PM

Westin Austin Downtown
Continental 3
310 E 5th ST

The New Branders - the new media stars who are extending their brands beyond a blog or an Instagram profile - have zero’d in on the “first rule of retail”, the importance of knowing your customer. Instead of trying to be all things to everyone in the era of shopping noise, they have built loyal followings by defining a niche and finding a way to stand out in the saturated world of fashion content.

Have big retailers lost their ability to connect emotionally with their brands personality and customers?

This session will explore the idea of New Branders, benefits for consumers and the increasing implications for established brands & retailers.

Hashtags: #sxsw


Karen Harvey at SXSW

Karen Harvey

Founder, Fashion Tech Forum & Karen Harvey Consulting Group

Fashion Tech Forum

Karen Harvey launched her firm Karen Harvey Consulting Group in 2001, which focuses on executive search, advisory services and brand incubation in the areas of luxury, fashion, retail and innovatio...

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Kendi Skeen at SXSW

Kendi Skeen


Kendi Everyday

Kendi Skeen started her blog in 2009 to find her personal style and instead found her career. Through the 6 years of publishing daily style posts, Kendi has evolved with the blogging industry as we...

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Kristan Glass at SXSW

Kristan Glass

Chief Creative Officer


Kristan Glass launched her career in the fashion world designing for classic American brands. In progressively senior-level roles for internationally recognized labels, she expanded her influence f...

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Mike Knapp at SXSW

Mike Knapp


Shoes of Prey

Mike Knapp always thought he’d grow up to be an attorney. However, after graduating law school and working as a clerk for a judge, he couldn’t stop dreaming of creating things for the internet. Mik...

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