The New Branders: A New Class of Retailers
Saturday, March 12
5:00PM - 6:00PM
Westin Austin Downtown
310 E 5th ST
The New Branders - the new media stars who are extending their brands beyond a blog or an Instagram profile - have zero’d in on the “first rule of retail”, the importance of knowing your customer. Instead of trying to be all things to everyone in the era of shopping noise, they have built loyal followings by defining a niche and finding a way to stand out in the saturated world of fashion content.
Have big retailers lost their ability to connect emotionally with their brands personality and customers?
This session will explore the idea of New Branders, benefits for consumers and the increasing implications for established brands & retailers.
Founder, Fashion Tech Forum & Karen Harvey Consulting Group
Fashion Tech Forum
Karen Harvey launched her firm Karen Harvey Consulting Group in 2001, which focuses on executive search, advisory services and brand incubation in the areas of luxury, fashion, retail and innovatio...Show the rest
Kendi Skeen started her blog in 2009 to find her personal style and instead found her career. Through the 6 years of publishing daily style posts, Kendi has evolved with the blogging industry as we...Show the rest
Chief Creative Officer
Kristan Glass launched her career in the fashion world designing for classic American brands. In progressively senior-level roles for internationally recognized labels, she expanded her influence f...Show the rest
Shoes of Prey
Mike Knapp always thought he’d grow up to be an attorney. However, after graduating law school and working as a clerk for a judge, he couldn’t stop dreaming of creating things for the internet. Mik...Show the rest