Presented by: MediaPost
Content Now! Stop Advertising, Start Publishing
Many brands claim to be putting “content marketing” at the heart of their master plan. In fact, user aversion to traditional advertising has become so fierce (ad-skipping, ad-blocking, ad-blindness) there may be no alternative. But are marketers any good at this? What is a good “brand story” anyway? And what kinds of content really move people towards brand affinity and the sale?
Presenters

Adam Gausepohl
CEO/Head of Creative
PopShorts
Kenny Mitchell
Sr Dir of Consumer Engagement
Gatorade

Nidhi Gupta
Dir Mktg
Western Union

Russell Wager
VP of Mktg, NA
Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with ...
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Access
Interactive Badge, Gold Badge, Platinum Badge
Format
Event Type
Sessions
Track
Partner Programming
Level
Advanced
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