Presented by: MediaPost
Brand Stories on Periscope and Meerkat
Personal broadcasting turns everyone into a mobile TV network…even advertisers. But going broadcasting in real-time, raw and unedited is a high wire act that is not for the feint of heart. Which risk-taking brands are connecting so directly with their customers via Periscope and Meerkat? What does it take to get customers to tap into a brand’s live event? And what could possibly go wrong?
Presenters
Janice Suter
Dir of Social Media
GSD&M
Pete Harmata
Digital Innovations Mgr
BMW North America
Sam Olsein
Global Dir of Innovation
GE
Stacy Martinet
CMO
Mashable Inc
Details
Access
Interactive Badge, Gold Badge, Platinum Badge
Format
Event Type
Sessions
Track
Partner Programming
Level
Advanced
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