There are hundreds of millions of wearables users today and the wearables category is growing. Wearables, smartphones, activity tracking platforms, and even smart medical devices have given us a new data stream to consider as developers, designers, and marketers. Human data gives us rich insights and context on critical human behaviors, biometrics, activity types/intensity, eating and sleeping. Where is the potential in this data and how can it be leveraged? In this session we’ll look at how two companies, Strap and Structure, are making data useful at different points in the ecosystem from both wearables and the broader Internet of Things.