2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Can Fast Food Work When We Care About What We Eat?

Monday, March 14
12:30PM - 1:30PM

Austin Convention Center
Ballroom EFG
531 E 4th St


Chain restaurants have an indelible hold on the American psyche. Restaurants like McDonald's might seem to be inextricably woven into the fabric of our nation's culinary identity, but a crop of fresh quick-service chain restaurants from high-end, independent-minded restaurateurs like Danny Meyer (Shake Shack) and Jose Andres (Beefsteak) seems hellbent on redefining and elevating the humble chain restaurant. What does it mean when indie, hip food culture becomes mass? Is the next Big Mac an ethically sourced, organically grown veggie bowl? And, is the new crop of chain restaurants really actually doing anything all that new?

Hashtags: #sxsw


Erin DeJesus at SXSW

Erin DeJesus

Reports Editor


Erin DeJesus is Eater's reports editor, managing the site's stories that track where the restaurant industry intersects with public policy, science, technology, and pop culture. Erin joined Eater i...

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Jose Andres at SXSW

Jose Andres



José Andrés is an internationally acclaimed chef, culinary innovator, author, educator, and advocate. Named "Outstanding Chef" by the James Beard Foundation, he is the chef and founder of ThinkFood...

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