2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Scent as a Postdigital Medium for Storytelling

Monday, March 14
3:30PM - 4:30PM

Austin Convention Center
Ballroom C
531 E 4th St


Scent is a very forceful medium. We stand powerless as it penetrates our nostrils triggering deeply emotional responses. Scent has the power to seduce us or to instill in us a feeling of unease; guiding our behavior and propelling us into action. This makes scent an ideal medium for storytelling and engaging an audience on a visceral level. This panel will present best practices in using scent as a postdigital medium. It will discuss the challenges of the industry, the medium specific properties of scent and its effects on communicative practices. It will investigate the neurological effects of scent and the use of innovative technologies for the creation of effective storytelling with scent.

Hashtags: #sxsw


Frederik Duerinck at SXSW

Frederik Duerinck



Frederik Duerinck (NL, 1976) is a filmmaker and artist located in Breda. He is part of the art collective Polymorf and co-founder of the CMD-Netlab. For many years Frederik has produced and directe...

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Koan Jeff Baysa

Chief Medical Officer

Medical Avatar

Kóan Jeff Baysa is a doctor specializing in Translational Medicine; a discipline in which the gap between research and care is bridged by translating questions from patient care into research and a...

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Matthias Tabert

Sr Strategic Insights Mgr

International Flavors and Fragrances

Susana Cámara  Leret at SXSW

Susana Cámara Leret


Thought Collider

Co-founder (alongside designer/artist Mike Thompson) of Thought Collider, an experimental, critical art/design research practice based in Amsterdam, The Netherlands. The studio's work focuses on th...

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