2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Crowdsourced GPS Data Means Smarter Cycling Cities

Saturday, March 12
5:00PM - 6:00PM

Austin Convention Center
Room 6AB
531 E 4th St


During the past decade, bike share programs have proliferated and bike commuting has increased by 60%. But riding in the city can still be intimidating. Billions of dollars go towards the science of optimizing automobile traffic. But in order to account for cyclists, cities use antiquated methods like counting with clickers. This leads to bike infrastructure based on haphazard guesswork. But what if we could harness the power of crowdsourced, user-generated data from mobile tracking apps to map how people truly get around? How might we use this data to make cities better, safer places for more people to ride?

Hashtags: #sxsw #databike


Andrew Vontz at SXSW

Andrew Vontz

Journalist/Global Brand Mgr


Andrew Vontz is a journalist and brand marketing expert who specializes in content. He's currently the gobal cycling brand manager for Strava, the social network for athletes, where he helped to la...

Show the rest
Kelly Krause at SXSW

Kelly Krause

Interactive Press + Pub


Head of SXSW Interactive Press & Publicity, SXstyle

Mark Shaw at SXSW

Mark Shaw

Co-founder & CTO


Mark is the CTO and a co-founder of Strava, where since 2009 he and his team have been working with athlete data. Prior to Strava, Mark co-founded Guidewire Software, where he led development of a ...

Show the rest
Tim Johnson at SXSW

Tim Johnson

Red Bull Athlete

Longtime professional cyclist spending more time off the bike as an ambassador for endemic and non-endemic brands like VW, Red Bull, Cannondale, SRAM, Mavic, New Balance, Lululemon


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo