Sports Spots and Their Directors
Saturday, March 12
11:00AM - 12:00PM
98 San Jacinto Blvd
Sports branded commercial production has evolved immensely over the last few years. The burgeoning documentary narrative wove its way into how brands and advertisers craft their message. Authentic and organic have become the buzzword norm as the commercial director-athlete relationship has redefined brand messaging. This panel will put a face to the top international directors who are responsible for crafting some of the most recent and best athlete-endorsed commercials. Directors represented by Biscuit Filmworks and Smuggler will elaborate on their skill-set and expound on the present day brand-messaging climate while unpacking their collaborative process.
Hot Fuss Films
BRIAN SCHULZ is a national Emmy Award winning producer and cinematographer. During the fall of 2015, he served as a DP on Showtime’s acclaimed docu-series, “A Season with Notre Dame Football.” His ...Show the rest
BRIAN SCHULZ is a national Emmy Award winning producer and cinematographer. During the fall of 2015, he served as a DP on Showtime’s acclaimed docu-series, “A Season with Notre Dame Football.” His 2012 film, “Brooklyn Castle”, was a South by Southwest Audience Award winner and has since been optioned by Scott Rudin/Sony Pictures for theatrical remake. In his 16 years at Major League Baseball, Brian created co-branding content for Gatorade, Scotts, Pepsi and MasterCard.
In 2014 The Sports Business Journal honored him with a “Forty Under 40” award. Since 2001 Brian has been a weekend youth volunteer at the Lower East Side’s Grand Street Settlement as well as a co-chair at their annual fundraiser, The Taste of the Lower East Side. He’s also a proud founding contemporary member of the Whitney Museum in New York City.Hide the rest
Dir of Photography
Michael Lawrence is a director and photographer based in L.A. + NYC, but hails from the industrial decay of Buffalo. His work comes from a multitude of life experiences, cultures and travels - havi...Show the rest
Michael Lawrence is a director and photographer based in L.A. + NYC, but hails from the industrial decay of Buffalo. His work comes from a multitude of life experiences, cultures and travels - having previously worked as a photojournalist and graphic designer. Influenced by documentary photography, fashion, and driven by a quest for truth, Michael'’s ability to seamlessly blend the scripted and the real is natural and candid, contemporary yet lasting.
Michael’s authentic visual style and storytelling ultimately led him to helm music videos as he gained recognition for his work with artists such as Dirty Beaches, Wise Blood, and Porcelain Raft. His work has made him a fan of global clients such as Google, Scion, ESPN, Mizuno, and Vice, both in traditional and non-traditional mediums. Michael’s work has appeared in The NYTimes, The Atlantic, Communication Arts, Creative Review, VICE, and The Fader.
Michael’s touching piece for the Canadian Breast Cancer Foundation’s CIBC Run For The Cure is one that he’s particularly proud of.
2015 began with Michael shooting an ambitious campaign for Sportchek featuring star athletes Steven Stamkos, Kyle Lowry, and Christine Sinclair. He also vows that this is the year that he’ll perfect his pico de gallo recipe.
RENA MUNDO CROSHERE is one half of the directing duo Mundo Sisters along with her sister, NADINE MUNDO. Known for their award-winning documentary work, the Mundo Sisters recently expanded into the...Show the rest
RENA MUNDO CROSHERE is one half of the directing duo Mundo Sisters along with her sister, NADINE MUNDO. Known for their award-winning documentary work, the Mundo Sisters recently expanded into the commercial world signing with Biscuit Filmworks. They were also featured in Shoot Magazine’s Up and Coming Directors.
The Mundo Sisters made a huge splash in the sports world with their short film “Rowdy Ronda Rousey” for ESPN Films, about the trailblazing UFC champion and her meteoric rise. Within 24 hours of its release, it became the second most-viewed short film in ESPN history. The duo then re-teamed with ESPN to develop and direct “What Makes Us,” a series of shorts featuring top female athletes including soccer stars Megan Rapinoe and Sydney Leroux, and surf champion Carissa Moore and ice hockey star Hilary Knight.
Previously, the Mundo Sisters’ 2013 feature documentary “American Commune” – about their childhood on a rural Tennessee commune and their culture shock upon leaving it – premiered to critical acclaim at the HotDocs International Film Festival. The duo got their start at MTV, where they created and directed “My Life (Translated)” and were directors on the Emmy-winning “True Life” documentary series.Hide the rest
After starting in motion graphics, Sydney based, STEVE ROGERS started his own production company, Revolver in 1997. Revolver, has since been announced as Production Company of the Year twice by Ne...Show the rest
After starting in motion graphics, Sydney based, STEVE ROGERS started his own production company, Revolver in 1997. Revolver, has since been announced as Production Company of the Year twice by New York Festivals as well as Australian Production Company of the Year numerous times. Steve’s accolades include 4 coveted Cannes Gold Lions for Nike, Schweppes , WWF ‘and James Boag’s - Boags also receiving 2 D&AD Yellow Pencils, a Clio Grand Prix and Gold at The One Show.
Steve is repped by partner company, Biscuit Filmworks in the States and has just been Nominated for DGA commercial director of the year.Hide the rest