2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Sports Spots and Their Directors

Saturday, March 12
11:00AM - 12:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

Sports branded commercial production has evolved immensely over the last few years. The burgeoning documentary narrative wove its way into how brands and advertisers craft their message. Authentic and organic have become the buzzword norm as the commercial director-athlete relationship has redefined brand messaging. This panel will put a face to the top international directors who are responsible for crafting some of the most recent and best athlete-endorsed commercials. Directors represented by Biscuit Filmworks and Smuggler will elaborate on their skill-set and expound on the present day brand-messaging climate while unpacking their collaborative process.

Hashtags: #sxsw #SXsports


Brian Schulz at SXSW

Brian Schulz


Hot Fuss Films

BRIAN SCHULZ is a national Emmy Award winning producer and cinematographer. During the fall of 2015, he served as a DP on Showtime’s acclaimed docu-series, “A Season with Notre Dame Football.” His ...

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Michael Lawrence

Dir of Photography

Epoch Films

Michael Lawrence is a director and photographer based in L.A. + NYC, but hails from the industrial decay of Buffalo. His work comes from a multitude of life experiences, cultures and travels - havi...

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Rena Croshere at SXSW

Rena Croshere


Biscuit Filmworks

RENA MUNDO CROSHERE is one half of the directing duo Mundo Sisters along with her sister, NADINE MUNDO. Known for their award-winning documentary work, the Mundo Sisters recently expanded into the...

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Steve Rogers



After starting in motion graphics, Sydney based, STEVE ROGERS started his own production company, Revolver in 1997. Revolver, has since been announced as Production Company of the Year twice by Ne...

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