2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Fixing the Patient Behavior Change Gap

Tuesday, March 15
5:00PM - 6:00PM

JW Marriott
Room 203-204
110 E 2nd St

Momentum in digital healthcare tech is at an all time high. New innovations are promising improved outcomes, better patient experiences, and more reliable data. Simultaneously, healthcare consumers are tipping the scale towards patient-centric care, after decades of having little or no agency over their healthcare. These changes are positive for healthcare as a whole, but in spite of them, patient engagement and adherence rates remain low. This panel explores why behavior change is so difficult, even when it’s in our best interest, and how new technologies and smarter design can help us solve the largest problem in healthcare tech -- behavior modification and engagement.

Hashtags: #sxsw


Colin Anawaty at SXSW

Colin Anawaty

Co-Founder, CPO

Patient IO

Colin is responsible for the design and experience of Patient IO's mobile and enterprise products.

Prior to Patient IO, he created Plerts.com — a global emergency service underwritten by the Lloyd...

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Hossein Fakhrai-Rad at SXSW

Hossein Fakhrai-Rad

Founder & Chief Scientific Officer


After years of biotechnology and molecular biology research at the Karolinska Institutet in Sweden and the Stanford Genome Technology Center, Hossein founded BaseHealth to help decrease individuals...

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Kirsten Karchmer at SXSW

Kirsten Karchmer

CEO & Founder


Health tech pioneer and fertility expert, Kirsten Karchmer has been researching and developing a proprietary infertility assessment and treatment protocol that optimizes a woman's natural fertility...

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Thomas Morrow at SXSW

Thomas Morrow

Chief Medical Officer

Next IT

Dr. Morrow brings to Next IT over 30 years of experience across the healthcare industry, including time spent in clinical practice, as a managed care executive, a biopharmaceutical medical director...

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