2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Robot: Man's Best Friend

Sunday, March 13
5:00PM - 6:00PM

Austin Convention Center
Room 9ABC
531 E 4th St


Robots are a reflection of us: Modeled after human nature, made to move like us. Just look to industry, where a new generation of robots is addressing the 4 Ds: dirty, difficult, dangerous & dull jobs, freeing us to do more interesting tasks. By taking over the menial jobs, industrial robots will once again allow many industries to competitively manufacture products in the US. These new robots are adaptable & flexible, working alongside us on the factory floor. This synergy allows us to respond to changes in market demand on a dime, improved production runs, nimble multitasking & lower costs. What new things can we achieve with our robotic counterparts? That’s up to the human imagination.

Hashtags: #sxsw #FutureOfRobots


Jim Lawton at SXSW

Jim Lawton

Chief Prod & Mktg Officer

Rethink Robotics

Jim Lawton built his career around finding better ways for manufacturers to succeed – from early days at HP to several successful software start-ups focused on supply chain management. So how’d he ...

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Karen Kerr at SXSW

Karen Kerr

Sr Managing Dir Advanced Manufacturing

GE Ventures

Karen Kerr leads a team focused on making investments and developing partnerships in the advanced manufacturing ecosystem. Karen comes to GE with two decades of experience in developing technology ...

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