2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Big Box Office: Marketing Films in a Mobile World

Saturday, March 12
2:00PM - 3:00PM

Austin Convention Center
Room 12AB
531 E 4th St

Mobile creates opportunities to help audiences discover films on one screen (the small screen of our mobile phones) that they plan to view on another screen (the big screen in theaters). Studios are taking advantage of these trends, delivering millions of mobile video views to the right audiences and driving success for all types of films. Come hear real world examples from Universal Pictures, and learn the best approaches for mobile marketing: how a monster hit like Jurassic World benefited from mobile-friendly content delivered to a mass audience while genre films benefit from insights into audience segments ranging from multi-cultural to multi-generational.

Hashtags: #sxsw


Doug Neil at SXSW

Doug Neil



Doug Neil, EVP of digital marketing for Universal Pictures, oversees the online and mobile strategies for theatrical releases including website development, publicity, promotions, social media, cre...

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Jim Underwood

Global Head of Ent Strategy


Jim Underwood serves as Global Head of Entertainment Strategy for Facebook. He leads development of a holistic strategy for how Facebook works with entertainment marketers and with the entertainme...

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