Marketing to Moments That Matter
Friday, March 11
5:00PM - 6:00PM
Hilton Austin Downtown
500 E 4th St
From meals to memes, first steps to first job, moving on to moving up, millions of people connect around what matters to them every day. And thanks mobile, people can share—and share in—these moments more easily than ever before. On the surface, some of these moments may feel ordinary. But dig deeper, and they belie extraordinary insights. It’s a simple yet powerful idea: if we can understand more about the moments that matter to people, we can deliver experiences that matter more to them. Using internal data analysis and commissioned research, Ann will explore how people connect around these moments on Facebook and Instagram and how brands can participate in and enhance these moments.
Head of Content & Activation, Global Consumer Insights
Ann Mack oversees content for Facebook’s global consumer insights practice. Since joining in May 2014, Ann has helped to launch the Facebook IQ consumer insights brand, and has worked on research a...Show the rest
Ann Mack oversees content for Facebook’s global consumer insights practice. Since joining in May 2014, Ann has helped to launch the Facebook IQ consumer insights brand, and has worked on research aimed at understanding people across generations, geographies, devices and time.
Previously, Ann was the director of trendspotting at JWT Worldwide. There, she built the JWTIntelligence trends and insights group and teamed with brands to turn cultural shifts into opportunities. During her 10-year tenure at JWT, her annual “10 Trends” and “100 Things to Watch” became highly anticipated cultural markers not only for marketers but for the public as a whole.
Ann has appeared on NBC’s Today Show, The Early Show on CBS, Fox and Friends, and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times, USA Today and International Herald Tribune for her thought leadership. Some of Ann’s speaking engagements have included SXSW Interactive in Austin, the AdReview Conference in Johannesburg, AMAP in Mexico City and Social Media Week in New York.
Before joining JWT, Ann led Adweek's coverage of the digital advertising industry as Interactive Editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio after graduating magna cum laude from Ohio State University with a BA in journalism.Hide the rest