2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Sports Media's Role in Shaping Social Justice

Saturday, March 12
2:00PM - 3:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

For generations sports media outlets have aimed their focus on X's and O's, scores and results. Athletes have mostly followed suit, shying away from key social-justice issues in order to, they believe, maintain the largest possible fanbase. In recent years sports media has taken the plunge into social-justice issues like same-sex marriage, transgender inclusion, racism and the lack of opportunity for women in sports. We will explore the role the sports media should take in building dialogue around key social issues, and the potential pitfalls of doing so.

Hashtags: #sxsw #SXsports


Bomani Jones

Media Personality


Bomani Jones is a contributor for ESPN, a former contributor for SBNation.com, and the former host of “The Morning Jones”on The Score on Sirius/XM Satellite Radio. He has written on sports, music, ...

Show the rest
Cyd Zeigler at SXSW

Cyd Zeigler

Editor & Co-Founder


As co-founder of Outsports.com, Cyd Zeigler is one of the preeminent voices on LGBT issues in sports. He is credited with breaking the coming-out stories of many LGBT athletes, including football p...

Show the rest
Jessica Luther at SXSW

Jessica Luther

Independent Journalist

Jessica Luther is an independent journalist and writer whose work has appeared at Sports Illustrated, Bleacher Report, Vice Sports, Guardian Sport, and in the Texas Observer.

Her work gained na...

Show the rest


Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo