2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Does Social Media Make Concerts Better?

Wednesday, March 16
2:00PM - 3:00PM

Austin Convention Center
Room 15
531 E 4th St

You’ve seen fans post concert footage on their phone instead of watching the show. They get Likes, but why not just be “in the moment?” Or, is the moment only important when it’s been posted? Social rules almost every experience–but does it improve a live show? Sometimes life says No but fan research says Yes.

70% of millennials feel that social improves live music. The majority share music moments on social from a live event. So, when does social belong and when does it not? How can/should artists and brands take part? Also: remember when radio led you to buy a CD, then a ticket? Now live experiences are leading people to purchase music, and vice versa.

Hashtags: #sxsw #liverules


Craig Goodfriend at SXSW

Craig Goodfriend

Industry Mgr


Craig Goodfriend serves as Industry Manager, Entertainment on the Global Marketing Solutions team at Facebook based out of the New York office. His team oversees relationships with some of the lar...

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Glenn Minerley at SXSW

Glenn Minerley

VP Group Dir/Music & Ent

Momentum Worldwide

Leading Momentum’s music and entertainment team, Glenn is tasked with delivering effective experiences for brands to reach people through the incredibly powerful passion of music. Since joining the...

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Hugh McIntyre at SXSW

Hugh McIntyre

Music Writer


Jean-Philip Grobler

St Lucia

Scott Carlis at SXSW

Scott Carlis

VP Digital Social Media & Mktg

AEG Global Partnerships

Scott Carlis joined the AEG Global Partnerships team in June 2011. In his role as Vice President, Digital, Social Media & Marketing, Scott is responsible for developing multiplatform interactive s...

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Music Badge, Platinum Badge, Artist Wristband
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