2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Free Pizza & Beer? Promoting Your Music On Campus

Friday, March 18
3:30PM - 4:30PM

Austin Convention Center
Room 10B
531 E 4th St

For today’s college student, music discovery is everywhere. Between sharing streaming playlists, listening to the school radio station, catching a show in the student union or simply walking around campus, there are an almost endless number of ways students are consuming music. With so many opportunities for discovery on campus and off, how do you break through the noise to convert students into fans? With the rise of engaging online platforms, the increasing relevance of college media and the opportunities for curated music events, posting a flyer in the campus quad is no longer the only answer. Join this panel to discuss how artists/labels/brands are using today’s tools to reach students.

Hashtags: #sxsw


Mike Fordham at SXSW

Mike Fordham

A&R/College Scouting Mgr


Mike Fordham launched his music business career while studying radio at Hofstra University. When he wasn’t on air at WRHU, writing album reviews for the school paper or booking bands on campus, Mi...

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Jay Harren at SXSW

Jay Harren

VP A&R/Artist Dev

Descendant Records

Jay Harren began his career in the music industry in 1997 at Atlanta's influential alternative radio station 99X/WNNX where he was the Music Director of the station as well as founder and host of t...

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Frank DeCicco at SXSW

Frank DeCicco

Sr Dir/College Mktg

Sony Music Entertainment

Frank DeCicco is the Senior Director, College Marketing for Sony Music. Frank received his start in the music industry as a College Marketing Representative for Sony Music and is now honored to hea...

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Todd Goodwin at SXSW

Todd Goodwin

VP/College & Lifestyle Mktg

Universal Music Group

Todd Goodwin joined Universal Music Group in March 2015. Appointed VP, College & Lifestyle Marketing, he created a national network of college reps charged with maximizing awareness of priority an...

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Brian Wilkins at SXSW

Brian Wilkins

Dir of Mktg/Business Dev

University of Miami

Brian Wilkins is a music industry executive and entrepreneur who has built a successful 18-year career by utilizing his passion for music, technology, creative partnership building and artist relat...

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Music Badge, Platinum Badge, Artist Wristband
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