2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Service Safari: Observation for Design Insight

Saturday, March 12
9:30AM - 1:30PM

JW Marriott
Salon B
110 E 2nd St


Join us for our Service Safari; an interactive, hands-on workshop where you’ll learn ethnographic techniques used to understand people’s behaviour in order to find opportunities to solve their problems and fulfil unmet needs.

Learn the observation methods and when to use them; apply the methods yourself using the latest wearable tech; turn your observations into actionable insight to help guide strategy and design; and learn how to map your findings in order to communicate effectively with your team and stakeholders.

For individuals active or interested in the design, research and strategy for products, experiences, services and businesses.


Hashtags: #sxsw #SafariSXSW


Emeline Therias at SXSW

Emeline Therias

Sr UX Consultant


Emeline joined the Spotless Interactive team after completing her MSc in Human Computer Interaction with Ergonomics. For her final dissertation she conducted independent ethnographic fieldwork in r...

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Marianne Brierley at SXSW

Marianne Brierley

Lead UX Consultant


Marianne likes nothing more than making people happy. She does this by listening, observing and empathising with anyone and everyone she meets.

Having started her career as a Product Designer, M...

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