2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Con Man: The Fan Revolt 13 Years in The Making

Monday, March 14
3:30PM - 4:30PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd


Alan Tudyk's “Con Man” raised a record-breaking $3.2M from 46,000+ fans in 1 month on Indiegogo. But it could’ve gone much differently. Studios were interested, but with caveats. Brand tie-ins were offered, but with compromises. The decision to put your dream project in the hands of fans may seem foolish, but in bridging the gap between advocate and artist, we created a shared identity that became key to starting a revolution 13 years in the making. With tools like Indiegogo and Vimeo, fans have more power than ever, granting life to passion projects like this one. Learn how one of the top crowd-sourced campaigns created a movement bigger than a web series and how you can tap into this space.

Hashtags: #sxsw #ConMan


Alan Tudyk at SXSW

Alan Tudyk


Monkey Strength Studios

Alan Tudyk has appeared on several television shows and over twenty feature films. His talents traverse drama, comedy, dramedy, comma, and musical erotica. Tudyk grew up in Plano, Texas and lives i...

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Derek Dressler

Head of Content Acquistion


Drew Lewis at SXSW

Drew Lewis

New Media Dir


There are barely enough words in the English language to describe the man that is Drew Lewis, but let's give it a shot:

Drew is currently the New Media Director at Wunderman LA, where he leads t...

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Marc Hofstatter at SXSW

Marc Hofstatter

Head of Film


Marc Hofstatter leads film for global crowd funding platform, Indiegogo. Originally from New York, he began his career at Bingham Ray's indie film label, October Films. Hofstatter later transitione...

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PJ Haarsma at SXSW

PJ Haarsma

Exec Producer & Show Runner

Redbear Films

PJ Haarsma is an award-winning Canadian born science fiction author best known for creating the Rings of Orbis universe, which encompasses The Softwire series of books and now the Spectrum comics. ...

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