2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Brandvertainment: How Norton Hacked Hollywood

Monday, March 14
12:30PM - 1:30PM

Austin Convention Center
Room 12AB
531 E 4th St


Until recently, branded entertainment involved navigating a complicated ecosystem with heavy production expenses, complex distribution routes and a cabal of industry gate keepers. That’s all changing and changing quickly. A confluence of new production, distribution and messaging technologies now make long-form content affordable, instantly accessible, and inherently shareable to millions of potential viewers. Within this new landscape, we’ll explore how Norton conceived released and distributed the 18-minute documentary “Most Dangerous Town on the Internet” avoiding hurdles to deliver a powerful, impactful and winning brand campaign.

This session is part of Convergence Programming at SXSW 2016 and open to all Film, Interactive, Gold, and Platinum badgeholders. If this session is scheduled on Monday, March 14 or Tuesday, March 15, then it is also open to all Music badgeholders.

Hashtags: #sxsw #brandeddoc


Curt Detweiler at SXSW

Curt Detweiler

Chief Creative Officer


Curt has lived and held executive leadership roles in New York, Tokyo, Paris, Singapore, Los Angeles, Hong Kong, and San Francisco.
He joined Grey from Arnold Worldwide where he was EVP, Managing ...

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Daniel Junge



Janet Brown



Janet Brown is CEO of FilmBuff, an award-winning full-service distribution company with a focus on delivering high quality, compelling film and video to targeted audiences. Prior to FilmBuff, Janet...

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Kathryn Kane

Sr Dir Norton Global Brand & Campaigns

Norton By Symantec

Kathryn is a creative Marketing leader with proven success in driving brand and campaign results. She is a strategic thinker and has developed business and marketing plans, as well as campaigns tha...

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