2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Why Your Content Needs to Disappear

Saturday, March 12
12:30PM - 1:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

Major League Soccer and NASCAR couldn’t be more different, from the field of competition to the fan base. What they have in common is an aggressive and innovative Snapchat strategy. Though each league is different, the approach is aligned — and it’s not enough to just be on Snapchat. You have to totally and completely reinvent content creation to separate yourself from your more traditional social platforms — and the content of your competitors. In this session, you'll hear from the heads of social media at NASCAR and MLS and come away with a new perspective on disappearing content and why you need to rethink everything you know about social.

Hashtags: #sxsw #SnapSports


Amanda Lordy at SXSW

Amanda Lordy

Dir/Partner Engagement


Amanda Vandervort at SXSW

Amanda Vandervort

VP, Social Media & CRM

Major League Soccer

Ben Grossman at SXSW

Ben Grossman


Selhurst Media Ventures

Ben Grossman is a strategic media and production consultant to multiple companies – ranging from major, worldwide firms to start-ups - in the television, technology and sports industries, as well a...

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