The ‘Brand’ New Patrons
Thursday, March 17
2:00PM - 3:00PM
Austin Convention Center
531 E 4th St
Are brands the new art patrons?
Brands have gone beyond traditional sync licensing & sponsorship deals to work directly with artists in more collaborative, integrated & creative ways exposing artists to new audiences & providing resources that the traditional record deal might not otherwise provide. As a result, the brand-artist patronage has emerged as a viable revenue stream amidst dwindling sales and touring revenue.
This panel will talk about the shift in attitude toward commercialization of artistry, the brand-artist relationship & ways the evolving partnership landscape benefits artists, brands & fans alike in ways that extend beyond what the traditional record deal provides.
Next Big Sound
Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. ...Show the rest
Dir, Licensing & Music Partnerships
Craig leads the music partnership division for VL Group where he leverages his over 11 years in the music industry to build deep relationships with labels, management and artists. Combining these r...Show the rest
Jeff Tammes started at Cornerstone 15 years ago in its New York flagship office, as one of the original members, where he launched and continues to lead the 'Create' division. Today, that division ...Show the rest