Human-Centered Design: Why Empathy Isn't Enough
Sunday, March 13
11:00AM - 12:00PM
110 E 2nd St
Designers translate human needs and desires into experiences that fulfill them. Over the last decade I've practiced human-centered design and believe it demands more than just empathy with others; it requires a deep understanding of our own selves.
In this talk I will share thoughts on the future of human-centered design, the dangers of empathizing with the needs of the few, and the importance of designing for friction and self-reflection.
I will share principles and practical tools for designing experiences that help us — practitioners and consumers — know ourselves, and the impact that this knowledge can have on customer satisfaction, delight, behavior change, even transformation.
Experience Design Mgr
Steve is a designer, manager, and creative leader. He is currently an Experience Design Manager at Airbnb, and previously Creative Director at frog in San Francisco.
Over the last decade, he has...Show the rest