Go Native or Go Home: Ads and Addictive Content
As brands crave a digital audience, and blogging evolves into a full-time gig, content partnerships are everything. Finding the creative sweet spot that inspires an audience while creating customers is the mark of native advertising that feels authentic, and effective.
Presenters
Abigail Jacobs
VP, Brand Mktg & PR
West Elm
Abigail is the Vice President of brand marketing, public relations and content + community for Brooklyn, NY based lifestyle brand west elm. In 2015 she was named one of the "Most Creative People in Business" by Fast Company magazine.
Camille Styles
Founder & Creative Dir
Camille Styles is the founder and creative director of lifestyle blog CamilleStyles.com, as well as a sought-after lifestyle expert and author of bestselling book, Camille Styles Entertaining. On h...
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Shani Silver
Dir of Digital Content
Domino Magazine
Shani Silver is a writer and social media strategist who joined domino in June of 2015 as Director of Digital Content. She was previously the Chicago Editor of Refinery29, after which she joined Ke...
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