Good Advice: Fortune Cookies Don't Have to Crumble
Sunday, March 13
12:30PM - 1:30PM
Westin Austin Downtown
310 E 5th ST
We’re quick to call things “good advice” - things that are unexpected, that make us feel good, that we want to hear. We go to great lengths to find it: we seek out friends, people who have been in the same boat, experts, advice columnists, fortune tellers, fortune cookies. Is there such a thing as good advice? We discuss the psychology of advice and whether there is any rhyme, reason, or science that predicts what’s “good.” We’ll present data from a mobile advice platform colored with the practical experience of an expert advice columnist. Learn three tips to give and get better advice and hear how scientific ideas get integrated into products and pop culture.
The University of Texas at Austin
Art Markman is a professor of psychology at the University of Texas, director of the Program in the Human Dimensions of Organizations, and author of Smart Thinking, Smart Change, and Habits of Leadership.
Kate Niederhoffer is the founder of Sooth, a mobile advice app. She also founded Knowable Research, a boutique research and consulting firm focused on bringing more social psychology into marketing...Show the rest
Kate Niederhoffer is the founder of Sooth, a mobile advice app. She also founded Knowable Research, a boutique research and consulting firm focused on bringing more social psychology into marketing research and product design. She was a founding member and head of strategy of Dachis Group, a social business advisory firm where she helped build a multi-million dollar strategy consulting practice from scratch.
Previously at Nielsen Online as the VP of Measurement Science, Kate developed and formalized measurement methodology for social listening technology, BuzzMetrics. She completed her Ph.D. in Social Psychology at the University of Texas, where she was also a lecturer in the Texas Advertising program.Hide the rest