Cause and FX: The Good and the Bad of VR for Causes
Monday, March 14
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
Virtual Reality experiences can be powerful tools for causes. Reel FX Director Kevin Althans and AT&T Exec. Dir. of Integrated Brand Marketing, Management & Advertising Michelle Kuckelman discuss the VR campaign “It Can Wait”, on the mortal danger of texting and driving. Specular Theory Founder/CEO Morris May discusses “Perspective”, which stunned Sundance 2015 with a VR date rape experience. Immersive journalist/VR pioneer Nonny de la Pena places viewers in a bombing and refugee camp in “Project Syria”. VR engenders empathy, but does gamifying add distasteful levity to serious issues under the guise of “entertainment”? Could VR experiences be so traumatic as to alienate viewers from a cause?
Jamie Pallot is a co-founder, with Nonny de la Peña, of Emblematic Group, pioneering producers of virtual reality news and documentary content. He was formerly Editorial Director of Condé Nast Digi...Show the rest
Jamie Pallot is a co-founder, with Nonny de la Peña, of Emblematic Group, pioneering producers of virtual reality news and documentary content. He was formerly Editorial Director of Condé Nast Digital, where he won a National Magazine Award for General Excellence, overseeing web sites including style.com, epicurious.com, and concierge.com and launching the company’s first iPhone and iPad apps. Pallot has led major digital initiatives at Time Inc., Microsoft, and NewsCorp, as well as editing The Virgin Film Guide in the U.K. He has been a Contributing Editor at Vanity Fair and has written for The Wall Street Journal, the Financial Times Magazine, and Harper’s Bazaar.Hide the rest
Kevin has been working as a director, DP and visual effects supervisor for 20 years, plying his trade in commercials, virtual reality experiences and features. In the co...Show the rest
Kevin has been working as a director, DP and visual effects supervisor for 20 years, plying his trade in commercials, virtual reality experiences and features. In the course of his career he's kept his feet firmly planted on both the live action and effects sides of the industry. After getting his start shooting classical special effects and miniatures, he easily became an early adopter of digital composting and visual effects.
As a visual effects supervisor and creative director, he has helmed national projects for Disney, NBC, A&E, Showtime, Katy Perry, Pink, Gatorade and Yoplait. As a director and DP, he has made his mark with Hilton, Sony, Coors, Home Depot, Hasbro and AAA. He uses this blend of experiences to interface with clients at a very high level, guiding the creative and logistics simultaneously to make sure the messages IS both compelling and efficient.
Kevin’s Virtual Reality experience includes: Hilton, Porsche Virtual Driving Experience - Porsche, It Can Wait Driving Simulation - AT&T, GE 360 VR - General Electric, Joyrides and My360 with Chris Bosh - Samsung, 360 VR - Dallas Mavericks, Oculus Rift Driving Experience - JEEP
Kevin hails from the rich laissez faire culture of New Orleans where he earned a Bachelor of Arts in Communications and Computer Science from Loyola University.
Exec Dir/Integrated Brand Mktg, Mgmt & Adv
Michelle Kuckelman, Executive Director of Brand Marketing, Management and Advertising, leads a team responsible for the strategic development and deployment of brand-level marketing initiatives to ...Show the rest
Michelle Kuckelman, Executive Director of Brand Marketing, Management and Advertising, leads a team responsible for the strategic development and deployment of brand-level marketing initiatives to increase AT&T’s brand relevance and build advocacy. She manages platform and content generation for AT&T’s integrated marketing campaigns and programs, directs the production of content and creative assets, and boosts marketing ROI by ensuring best practices are implemented across the enterprise.
She has led notable initiatives including the brand positioning for AT&T- Rethink Possible and led development of award winning campaigns including digital content series Daybreak and advertising and program activation for It Can Wait including advertising and documentary, From One Second to the Next.
Morris May has been a special effects expert in the motion picture industry for more than 25 years. He has worked on 30+ Hollywood films, including two Academy Award winners: Spiderman (Best Visual...Show the rest
Morris May has been a special effects expert in the motion picture industry for more than 25 years. He has worked on 30+ Hollywood films, including two Academy Award winners: Spiderman (Best Visual Effects) and Happy Feet (Best Animated Feature Film.) May served as the CG Supervisor for a number of films, such as The Fast and the Furious and X-Men Origins: Wolverine.
May founded Specular Theory in 2013 to bring Hollywood visual effects to the masses using state-of-the-art technology and innovative visual content. As CEO of Specular Theory, May researches, selects and develops cutting-edge technology to create VR experiences and the tools to make storytelling possible in the new unexplored world of virtual reality.
Morris May's compelling work and status as a VR thought leader has garnered him coverage in Time, Variety, Buzzfeed, PC World, Cool Hunting, Forbes, The Verge, TechCrunch, MTV News, Wall Street Journal and many others.Hide the rest