Solving Big Problems with Big Hardware
Sunday, March 13
3:30PM - 4:30PM
Hilton Austin Downtown
500 E 4th St
In an age of ever-shrinking consumer electronics and the proliferation of wearables, there are a handful of audacious companies looking to tackle some of humanity’s greatest challenges with “big hardware”. Humanitarian issues are rapidly increasing in size and scope, forcing innovators to consider new solutions to massive problems. To date, the only tool regularly used to combat these issues has been software, but often the most insurmountable challenges can only be addressed with physical solutions. Now more than ever, we need digital AND physical solutions working together at sizes that dwarf traditional consumer electronics. It's time for big hardware.
Michael McDaniel, founder and CEO of Reaction, has a passion for restoring humanity through meaningful design. He is a highly prized designer, strategist, and inventor whose work has been recognize...Show the rest
Michael McDaniel, founder and CEO of Reaction, has a passion for restoring humanity through meaningful design. He is a highly prized designer, strategist, and inventor whose work has been recognized with numerous design awards, patents, and has been captured in a variety of publications.
Michael is also a former principal designer at the world famous design consultancy, frog design. At frog, Michael led interdisciplinary teams to create a variety of new products and services for Fortune 100 clients including AT&T, Hewlett-Packard, Best Buy, Walt Disney, Comcast, and MTV.
After Hurricane Katrina struck New Orleans in 2005, Michael felt compelled to find a better solution to shelter and invented the Exo Housing System. The company officially launched in March 2014 and, since then, Reaction has quickly grown to a team of 42 world class designers, engineers, and executives. This year, Michael is focused on building Reaction's full-scale manufacturing operations in Texas.Hide the rest