2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Apex-Brasil

How Cyberfeminism Shapes the Future of Marketing

Sunday, March 13
5:00PM - 6:00PM

Austin Convention Center
Next Stage
531 E 4th St


Lately, many brands directed at women have been receiving an unprecedented amount of backlash. A new online environment emerges where large groups of women are discussing gender issues and empowering each other. Think OLGA and Think EVA, leaders in the digital empower of women in Brazil will invite Lisen Stromberg, American award-winning independent journalist and Founder of Accelerating Women, to discuss how advertising makes women feel and what they expect from it. Through marketing and advertising cases, such as Super Bowl TweetUp, and research results from USA and Brazil, this panel will bring new perspectives and paths for a better representation of women in the context of brands.

Hashtags: #sxsw #cyberfem


Juliana de Faria at SXSW

Juliana de Faria


Think Olga

Juliana de Faria is a journalist and founder of Think OLGA, a Brazil-based feminist non-profit dedicated to to liberate, strengthen, and empower girls and women. In the last two years, OLGA has pro...

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Lisen Stromberg at SXSW

Lisen Stromberg


3% Movement

Lisen is Chief Operating Office of The 3% Movement, an advocacy and consulting organization championing creative female talent and leadership in the advertising industry. Previously, ​she was a Bra...

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Nana Lima at SXSW

Nana Lima


Think Eva

Passionate about gender and conscius marketing. By working in two projects Think EVA, a business inteligence company that helps brands to truly connect with women and Think OLGA, a NGO aimed at emp...

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Nayara Ruiz at SXSW

Nayara Ruiz

Digital PR Coord


Nayara Ruiz is the Digital PR Coordinator for Bradesco, one of the largest private-sector banks in Brazil. She is a graduate in Journalism with a postgrad degree in Public Relations and works to st...

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Next Stage
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