2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Exploring Scent as an Interactive Storytelling Tool

Tuesday, March 15
9:30AM - 1:30PM

Austin Convention Center
Room 5ABC
531 E 4th St


Scent is a powerful virtual reality tool to immerse audiences in a story. In this workshop you will learn and experience what smell can add to your own practice. After an introduction to the characteristics of scent, designers from the Institute for Art & Olfaction and the Sense of Smell Project, will walk you through the process of scent design. You will explore scent design strategies (blending, diffusing and scratching) and experiment with some of the mechanical, technical and digital solutions used when working with scent. By the end of this workshop you will have created an immersive experience with scent and have a better understanding of using scent as a storytelling tool.


Hashtags: #sxsw #scentVR


Marcel van Brakel at SXSW

Marcel van Brakel

Artistic Dir


Marcel van Brakel (1970) is currently artistic director of cross media group Polymorf. He works as independent media designer, play writer, librettist and film and theatre direct...

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Saskia Wilson Brown at SXSW

Saskia Wilson Brown


The Institute for Art and Olfaction

Former co-director of Los Angeles’ Silver Lake Film Festival, programmer and juror for film festivals such as Slamdance and Gen Art, Saskia Wilson-Brown headed up the international filmmaker outrea...

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Wander Eikelboom at SXSW

Wander Eikelboom

Writer, Professor & Lecturer of Higher Ed

Avans University of Applied Sciences

Wander Eikelboom (M.A.) (1973) is a writer and cultural critic with an interest in continental philosophy, participatory media cultures, and the visceral experiences of interactive media. He also l...

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