2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Hi-Res Audio in Every Earbud

Thursday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 17B
531 E 4th St


Does anyone care about sound quality anymore? MP3s and streaming brought portability, personalization and ubiquitous access to our music, but many say these benefits come at the cost of quality, “take you there” sound. High-resolution audio (HRA) provides an immersive, high-quality experience, just as the artist intended, while maintaining the benefits of digital audio. But are consumers willing to rebuild their music libraries and invest in new equipment to enhance sound quality? How can emerging artists differentiate themselves through HRA? Three pioneers in the field of HRA explore what makes this format superior and what a full-scale transition to a better audio experience looks like.

Hashtags: #sxsw #HRA


Frank Sterns at SXSW

Frank Sterns

VP Audio Video Specialty/Custom Integration

Sony Electronics Inc

Jeff Joseph at SXSW

Jeff Joseph

SVP Communications Strategic Rel

Consumer Technology Association

Maureen Droney at SXSW

Maureen Droney

Managing Dir/Producers & Engineers Wing

The Recording Academy

Currently Managing Director of The Recording Academy Producers & Engineers Wing and Recording Technology, Maureen Droney is a former recording engineer who worked with, among others, artists includ...

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Pål  Bråtelund at SXSW

Pål Bråtelund

Strategic Partnership Mgr



Music Badge, Platinum Badge, Artist Wristband
Event Type
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