2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creating Original Music for Brands

Wednesday, March 16
5:00PM - 6:00PM

Austin Convention Center
Room 10B
531 E 4th St

More brands are commissioning artists to write and record original music for their campaigns than ever before. It's becoming a valuable income and exposure resource for artists/composers who have the interest and capability to write music on demand. How do you get into this universe? The panel, comprised of a major ad agency music producer, successful artist/composer and a music publisher hosted by an industry moderator will share insights into the opportunity and how to engage. Topics will include developing relationships with music buyers, project process and timelines, licensing for commercials/branded content, royalties, union/non-union and a discussion on sound-a-likes along with Q&A.

Hashtags: #sxsw


Steve Knill at SXSW

Steve Knill

EVP Music & Ent

GMR Marketing


EVP Music & Entertainment, GMR Marketing

As EVP of Music & Entertainment at GMR Marketing, Knill leads a global team in developing new programs with brand and agency clients. 

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Paul Blair


DJ White Shadow

Mary Kate Melnick at SXSW

Mary Kate Melnick

Dir of Creative Licensing

Words & Music

Mary Kate got her start in licensing in 2009 at The Beggars Group. She later served as Vice President at Lip Sync Music for four years. In 2014 she moved to Nashville, TN to build the creative lice...

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Daniel Kuypers at SXSW

Daniel Kuypers

Dir of Music

Energy BBDO

After years as an independent artist, running a record label/ distributor/ studio, I joined the inaugural team at Music Dealers and helped build the company to a powerful player in the music conten...

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Music Badge, Platinum Badge, Artist Wristband
Event Type
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