2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Goodbye To Your Tunes? Tech's Race To Save Music

Thursday, March 17
5:00PM - 6:00PM

Austin Convention Center
Room 9BC
531 E 4th St

From the wax cylinder to 78-RPM records to LPs to CDs to digital files, music formats keep changing, but what is being done to ensure that all the music contained in these formats will be available in the future? New formats will come along, and the current ways we listen to music may gradually become obsolete. How will we meet the challenge of changing technologies so that future generations will hear the music we love or that we ourselves will be able to access it years and decades from now?

Hashtags: #sxsw


Jason Gross at SXSW

Jason Gross


Perfect Sound Forever

I'm a New York freelance writer/editor who's done features and reviews for dozens of print and online publications and interviewed hundreds of artists over the years. I've also contributed to music...

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Cheryl Pawelski at SXSW

Cheryl Pawelski


Omnivore Recordings

GRAMMY-Award Winning producer and Omnivore Entertainment Group Co-Founder, Cheryl Pawelski has, for the past twenty-five years, been entrusted with preserving, curating and championing some of musi...

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Ann Powers

Music's Critic & Correspondent

NPR Music

Scott Goldman at SXSW

Scott Goldman


The GRAMMY Foundation/MusiCares

Scott Goldman
Los Angeles, Vice President, Foundations. Goldman joined the GRAMMY Foundation and MusiCares in December 2005. Prior to that he was Vice President of Development at City of Hope. ...

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Andy Leach at SXSW

Andy Leach

Sr Dir of Library & Archives

Rock and Roll Hall of Fame & Museum

Andy Leach is the Director of Library and Archives of the Rock and Roll Hall of Fame and Museum in Cleveland, Ohio. Andy holds degrees in music history and library and information science from the ...

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