Deena Rosen is a product designer who specializes in influencing behavior to benefit society. As the former head of the User Experience team at Opower, she led the design of products that nudge people to use less energy, and with big impact: Opower has so far created 8 billion kWh of energy savings across 32 million homes around the world. Prior to Opower, Deena spent 15 years designing across multiple industries, including mobile technology, enterprise software, and organic food. She has a masters degree in Product Design from Stanford University and a Bachelor’s degree in Computer Science from Duke University. In addition to being a designer, she can be tagged as a meditator, amateur anthropologist, farmers’ market aficionado, and post-it doodler. She lives happily in San Francisco, and is the person always nagging you to turn off the lights when you leave the house.

Wendy is the Lead Behavioral Researcher for Irrational Labs. Founded by behavioral economist Dan Ariely, Irrational Labs is a nonprofit organization that that applies behavioral economics findings to product, marketing, and organizational design problems. She focuses on designing user and employee experiences using behavioral economic theories. She is also the co-founder of CommonCents, a research lab funded by the MetLife Foundation, focused on creating interventions to help middle Americans make better financial decisions.

Prior to joining Irrational Labs, Wend was a researcher at The Wharton School at the University of Pennsylvania where she collaborated with Dr. Adam Grant on research and application projects related to organizational behavior, employee motivation and burn-out. She was also a private equity investor at Goldman Sachs and Centerbridge Partners.

Wendy’s interest in behavioral economics started during her time at The Wharton School where she received a B.S. in Economics with a concentration in Management and Finance. She graduated summa cum laude and Phi Beta Kappa.

In her spare time, Wendy leads two monthly behavioral economic reading and discussion series in New York City and San Francisco.