2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Behavioral Design: Hacking Human Behavior for Good

Tuesday, March 15
5:00PM - 6:00PM

JW Marriott
Salon D
110 E 2nd St

Behavioral design aims to help close the gap on big world issues that have yet to be cracked by policy, products or technology. This session will take behavioral minds behind Opower, Jawbone, Udacity, and Irrational Labs to discuss their current user behavior problems around energy use, education & health.

These experts will address: what behavioral design actually means, how the world should apply it, how it has failed. They will collectively brainstorm solutions in front of the audience.

This is a rare occasion to get inside the mindset of some of the most successful companies and understand how they are using the science of human behavior to solve real business & design problems.

Hashtags: #sxsw


Deena Rosen at SXSW

Deena Rosen

Behavioral Designer

Generous Ventures

Deena Rosen is a product designer who specializes in influencing behavior to benefit society. As the former head of the User Experience team at Opower, she led the design of products that nudge peo...

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Kelvin Kwong at SXSW

Kelvin Kwong

Sr Prod Mgr


Kelvin leads a cross-functional team building experiences to facilitate behavior change to improve health outcomes. At Jawbone, he takes the learnings from behavioral science out of textbooks and i...

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Wendy De La Rosa at SXSW

Wendy De La Rosa

Lead Behavioral Strategist

Irrational Labs

Wendy is the Lead Behavioral Researcher for Irrational Labs. Founded by behavioral economist Dan Ariely, Irrational Labs is a nonprofit organization that that applies behavioral economics findings...

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Zhalisa Clarke at SXSW

Zhalisa Clarke

Dir of Business Dev


Zhalisa Clarke, Director of Business Development at Udacity, works with industry leaders like Google and Facebook to develop online tech training that is closely aligned with hiring needs and the s...

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