2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

DIY Music PR: The Secrets of Pitching Your Band

Thursday, March 17
12:30PM - 1:30PM

Austin Convention Center
Artist Central in Ballroom E
531 E 4th St


The dream scenario: you enlist a top-notch music PR firm to successfully pitch your band to all the best tastemaker blogs and magazines, catapulting you into a whole new level of musical success. The actual scenario: you’re borderline broke, so you need to master the art of pitching yourself to the press. But how do you get taken seriously without professional representation? How do you build up a press list? What’s the recipe for a pitch email that not only gets opened, but read and responded to? And finally, how do you determine when it's time to bring on a publicist? This all-star panel of veteran journalists and publicists will answer all of your burning questions about getting press.

Hashtags: #sxsw #DIYMusicPR


Amy Sciarretto at SXSW

Amy Sciarretto


Atom Splitter PR

Hugh McIntyre at SXSW

Hugh McIntyre

Music Writer


Laura Goldfarb at SXSW

Laura Goldfarb

The Big Kahuna/Music Publicist

Red Boot PR

Laura Goldfarb is warmly known as “The Big Kahuna” of music public relations firm Red Boot PR, a company she started in 2009 and which Examiner.com awarded “Best PR For Indie Artists” in 2014. She ...

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Lisa Occhino at SXSW

Lisa Occhino

Managing Editor


Lisa Occhino is the managing editor at Sonicbids, the founder of songwriting collaboration website SongwriterLink, an award-winning songwriter, and a pianist.

At Sonicbids, the leading platform ...

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Music Badge, Platinum Badge, Artist Wristband
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