What the F is a PMD and Why do I Need One?
Since the collapse of traditional distribution in 2008 the vast majority of filmmakers are distributing and marketing their film themselves. In response, the Producer of Marketing and Distribution (PMD) has emerged as a crew position that many films have relied on to help in this process. What are the responsibilities of a PMD, where do you find one, how do they work with filmmaking teams, does having one really pay off, how do you measure ROI, isn’t this something filmmakers or producers should be doing, what is the difference between a PMD and Impact Producer? Featuring Tugg CEO and Co-founder Nicolas Gonda who has witnessed the success of films that utilize PMDs (vs the failure of those
Presenters
Jennifer MacArthur
Founder & Principal
Borderline Media
Jennifer MacArthur is a multi-platform communications, distribution and engagement strategist with a focus on documentary. Her background spans 20 years working in radio, film and television, digit...
Show the restJon Reiss
Filmmaker/Author/PMD
Hybrid Cinema
Jon Reiss is an author and media strategist who helps filmmakers and companies navigate the new distribution and marketing landscape. He has worked with and consulted for Paramount Pictures, Scree...
Show the restNicolas Gonda
CEO & Co-founder
Tugg Inc
Mr. Gonda co-founded Tugg, Inc., a web-platform that enables audiences to choose the films that play in their local theaters and community venues. Launched at the 2012 South by Southwest Festival, ...
Show the restSally Hodgson
Producer of Mktg & Distribution
PIPOCA offers audience development, marketing and distribution strategies for independent filmmakers.
Sally is one of the UK’s first Producers of Marketing & Distribution (PMD). Her most recent...
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