Cognition Clash in the Internet of Things
Sunday, March 13
12:30PM - 1:30PM
110 E 2nd St
The IoT is the next great opportunity for business enterprises to engage with customers. However there is no unified approach to the mental load between context of use, physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behavior and machine interfaces through, touch, mouse and keyboard. The usage of sight, voice and thought create new complexities and risks which have until recently been the subject of defense technologies, where clear outcomes and prescribed mental models exist. The diversification of these touch points and multi-point human logic models clash and derail human thinking patterns.
A former Global Head of Mobility User Experience at Accenture and Partner, Global Head of Digital Design at Wipro Digital, current Chairman of the User Centered Design Society and has relaunched or...Show the rest
A former Global Head of Mobility User Experience at Accenture and Partner, Global Head of Digital Design at Wipro Digital, current Chairman of the User Centered Design Society and has relaunched or launched Design as a USP in six global enterprises.
Ever since I was in elementary school in the 1970's where i failed maths on purpose to use the only computer there, which tested your maths skills to bring understanding, I have been fascinated by how technology can augment the lives of humans. It was hard going teaching myself binary and hex programming but always my desire was not to build things that humans already do but to find out how technology could evolve our human experience.
I'm still looking for the Gene Roddenberry future today where humanity pulls together and projects all of us the the next stage of evolution. Ubiquity or the IoT is a gateway point to that evolution so I'm highly engaged. I have been involved in Human Centered Design my entire career from designing products to websites to mobile applications and always reverting to the intended users to avoid waste. At heart I'm an inquisitive person, unashamed of failure provided I learn and by learning continue to find unexpected solutions and delightful experiences.
But my focus will always revert to back to design and a simple ethos
"is it something that enhances human life, does it enable everyone that uses it and do I leave a recipe that others can use, adapt or evolve".
I'm looking forward to SXSW to learning and sharing and being challenged in my thinking, see you there.Hide the rest
Thom has been fascinated by digital since he discovered the wonderful world of DOS invoicing while working as an independent film distributor in 1989. He been a Systems Analyst / Database designer ...Show the rest
Thom has been fascinated by digital since he discovered the wonderful world of DOS invoicing while working as an independent film distributor in 1989. He been a Systems Analyst / Database designer and since 2006, a IA / UX Architect, working with a variety of complex large-scale projects for blue chip clients such as KPMG, Porsche, Jaguar / Range Rover, Standard Chartered, Virgin and Hertz. Thom has also carried out Postgraduate research into developing methodologies for investigating how users create conceptual models of non-tangible digital systems / environments and is particularly interested in the implications of Artificial Intelligence for UX (and vice versa). When not working on a project or exploring his research, Thom also sings, “plays” saxophone and bangs things with influential post-punk band 23 Skidoo.Hide the rest