2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Google’s Creative Skills for Innovation: Lab

Monday, March 14
9:30AM - 1:30PM

JW Marriott
Salon B
110 E 2nd St


Join Google's Creative Skills for Innovation : Lab to develop your capacity to innovate and get 10x ideas into the world. In this action-packed Lab you will radically collaborate on audacious challenges, discover how to unleash creativity, experiment efficiently and prototype to develop innovations fast.

You’ll walk away with a wealth of tools to solve problems - inside and outside your organization - by working through the following user-centered and pretotyping disciplines: Go from ill-defined problems to well-designed solutions; Practice observation and interviewing techniques to generate insights; Use 10x thinking to develop ideas; Experiment, test and validate your solutions.


Hashtags: #sxsw #googlecsi


Dr Frederik G Pferdt at SXSW

Dr Frederik G Pferdt

Head of Innovation & Creativity Programs


Tatiana Chapira at SXSW

Tatiana Chapira

Sr Instructional Designer


Tatiana Chapira is a Learning and Knowledge Manager with Google Fiber, where she enjoys exploring innovative and effective ways to help people learn and find what they need.

She has over 10 yea...

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