John Petrocelli is a leader in the digital media industry with a vast knowledge of the digital distribution of premium content and the digital media ecosystem. Petrocelli has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their content for over 19 years. These companies and brands include: NBA, NBC/Universal, Disney, YouTube/Google, American Express, MTV, Microsoft and music icon/Rock and Roll Hall of Famer, Prince, among others. Previously, Petrocelli was Vice President of Sales and Business Development of AEG Digital Media. He grew AEG Digital Media to become the leading provider of managed webcasting and live streaming services in the digital media industry today including a multi-million dollar services agreement with Google.

He founded Bulldog Digital Media in 2012 as the world's first and most experienced live streaming digital execution and strategy agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics. Our goal is to connect today's digitally engaged consumer and millennial to the world's top live content and digital video.

The Bulldog team has facilitated and developed the most watch and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true and authentic connection to today's digitally savvy content consumer and millennials.

Our work and client roster includes Coca Cola, American Express Unstaged, Delta, Bonnaroo, Outside Lands Music Festival, Procter & Gamble, Taco Bell, The Fader, Dell, Intel, Ustream, and Sony.

Roker is a veteran media entrepreneur, publisher and executive producer based in Los Angeles. He currently heads up content creative for Goldenvoice and the Coachella Valley Music & Arts Festival. He's also the founder/creator of URB magazine and URB.COM.