The independent film, Take Over Your Trap, was released by up-and-coming rapper Bankroll Fresh as an innovative way to introduce consumers to the music featured on his "Bankroll Fresh" mixtape. Now an industry standard project in hip hop, multiple tapes are released each day, which results in a crowded field. Artists and their teams must develop new strategies to release projects in a way that makes the artist stand out in the marketplace and provide the most exposure for their music. Panelists include Allen Parks (manager of Bankroll Fresh, 2 Chainz), Howard Ross (Director), and Shanika Boyd (Producer). The panel will include a screening of the film, Take Over Your Trap, starring Bankroll Fresh. The film presents a starting point in discussing the thought process behind making a release bigger than just the music and the additional opportunities a project like this can garner for an artist.