Reality Check: The Business of Cinematic VR
Monday, March 14
12:30PM - 1:30PM
Stephen F Austin
Capital Ballroom B
701 Congress Ave
The growing thirst for cinematic virtual reality is faced with a unfortunate stopgap: there are millions of headsets dropping, but there is still a lack of quality content. Investors can't fund the content unless they are sure they can yield a return, just like traditional media ventures. So how does this new community of investors, producers & distributors work together to create monetization models for a healthy growth-oriented, creative future?
This workshop is an opportunity to contribute your ideas and feedback alongside those who are building out the infrastructure of this emerging industry.
SVP/Brand Strategy & Alliances
Broad Green Pictures
In his role as Senior Vice President of Brand Strategy & Alliances, Jeffrey Abramson is responsible for sourcing innovations and business development opportunities for the studio, including Broad G...Show the rest
In his role as Senior Vice President of Brand Strategy & Alliances, Jeffrey Abramson is responsible for sourcing innovations and business development opportunities for the studio, including Broad Green Investments. He leads the studio's virtual reality strategy and as such is producer on Lucy Walker's "A History of Cuban Dance" created in association with Vrse.works. He is also a key contributor to corporate brand strategy. He comes to Broad Green Pictures with over 15 years experience developing multi-platform arts and influencer partnership campaigns for Fortune 500 companies such as Acura, American Express, Cadillac, Canon, Delta Air Lines and Starbucks. Most recently he served as a marketing consultant to brands and agencies as well as to companies, festivals and filmmakers operating in the independent film industry, Previous to his consultancy, he served as Co-President of Gen Art, creating programs designed to elevate emerging filmmakers, fashion designers, artists and musicians with the support of forward-thinking brands and new technologies. He began his career at Miramax Films.Hide the rest
Head of TV Digital & Production
Red Hour Films
Mike has executive produced multiple TV series and innovative Digital properties, and is currently producing 2 shows for Comedy Central: "Another Period" and "The Meltdown with Jonah and Kumail". H...Show the rest
Mike has executive produced multiple TV series and innovative Digital properties, and is currently producing 2 shows for Comedy Central: "Another Period" and "The Meltdown with Jonah and Kumail". His other credits include "Zoolander 2" and "Burning Love".
Mike has been a pioneer of digital video production and distribution since he launched Red Hour Digital in 2010 with the Emmy nominated, multi-platform series "Burning Love". He is spearheading Red Hour's Virtual Reality strategy and production. He has developed, produced, and/or marketedprojects for many studios and networks (including Paramount Pictures, Legendary, Comedy Central, Vice, IFC, MTV, TBS, EPiX, Netflix, Yahoo!, Vimeo, Funny Or Die, Maker Studios, YouTube, Snapchat, Facebook 360, Jaunt, etc.) Mike has also collaborated with major international brands on creative integrated marketing and social media initiatives.
Red Hour Films (Zoolander, Tropic Thunder, Dodgeball, Walter Mitty) is Ben Stiller's production company dedicated to discovering new writers and filmmakers while developing projects with a mainstream sensibility across multiple media platforms. In 2016, Red Hour partnered with Bold Films.Hide the rest