SXSW Keynote Conversation: James Prince with Bun B
Friday, March 18
11:00AM - 12:00PM
Austin Convention Center
531 E 4th St
James Prince, founder and CEO of prolific Houston-based label Rap-A-Lot Records is a pioneer in the hip-hop music industry. The label he founded in 1986 has produced more than two-dozen Gold and Platinum records from artists like the Geto Boys, Scarface, Do or Die, Big Mike, Bun B, Tela, Devin the Dude, Z-Ro and more. Mr. Prince will be interviewed by Bun B, who got his start as half of the iconic southern rap duo UGK alongside the late Pimp C.