2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

SXSW Keynote Conversation: James Prince with Bun B

Friday, March 18
11:00AM - 12:00PM

Austin Convention Center
Room 18ABC
531 E 4th St

James Prince, founder and CEO of prolific Houston-based label Rap-A-Lot Records is a pioneer in the hip-hop music industry. The label he founded in 1986 has produced more than two-dozen Gold and Platinum records from artists like the Geto Boys, Scarface, Do or Die, Big Mike, Bun B, Tela, Devin the Dude, Z-Ro and more. Mr. Prince will be interviewed by Bun B, who got his start as half of the iconic southern rap duo UGK alongside the late Pimp C.

Hashtags: #sxsw


Bun B at SXSW

Bun B

James Prince

Rap-A-Lot Records


Music Badge, Platinum Badge, Artist Wristband
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