2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Breaking on YouTube

Wednesday, March 16
3:30PM - 4:30PM

Austin Convention Center
Room 18D
531 E 4th St

Major Lazer's joined the billion view video club on a self-funded video. Silento made everyone watch him whip, and then made everyone watch themselves nae nae. Tori Kelly honed her voice covering popular songs until she was the one performing on the Grammy's stage.

Videos on YouTube can be everything from the one that gets you discovered to the one that makes you a global phenomenon. Come learn how artists, managers and labels have used YouTube as a platform to break their careers and the careers of their respective artists. Walk out of this session with real tips you can start using right away so we're talking about your breakout success in this panel next year.

Hashtags: #sxsw


Amir Abbassy

Head of Music & Music Programming

All Def Digital

Stephanie Shim at SXSW

Stephanie Shim

Head of Digital

Glassnote Records

The Range  at SXSW

The Range


Vivien Lewit

Global Head of Artist & Label Rel

YouTube & Google Play Music


Music Badge, Platinum Badge, Artist Wristband
Event Type
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