The VR Live Music Experience
Wednesday, March 16
3:30PM - 4:30PM
Hilton Austin Downtown
500 E 4th St
Whether it’s Google Cardboard, Samsung Gear VR or Oculus Rift, music creators and music fans are exploring the possibilities.
We will explore what is the optimal tech, the right visual & audio approaches, the role of the producer, director & editor, all in sync to put the fans virtually front-row/center, maybe even onstage!
Simplynew founder and executive producer/director Marc Scarpa combines 20 years in the digital space and live broadcasting with an understanding of consumer interests and popular culture. Scarpa’s ...Show the rest
Simplynew founder and executive producer/director Marc Scarpa combines 20 years in the digital space and live broadcasting with an understanding of consumer interests and popular culture. Scarpa’s experience gives him insights which would elude less experienced or integrated competitors. His most recent credits include Time Warner Cable SportsNet’s Second Screen App for the Los Angeles Lakers, Covered CA’s 6-hour ‘Tell A Friend Get Covered’ live broadcast, livestream coverage of Imagine Dragons at the 2014 Allstate Fan Fest Show, The X-Factor’s Pepsi Digital Pre-Show and Second Screen Experience, Incubus HQ Live, GRAMMY LIVE!, Earth Day Network’s Earth Day Live from the National Mall (2008-2012) and MySpace LIVE!. Scarpa has directed Grammy Award-winning artist John Legend, 50 Cent, Alicia Keys, Beastie Boys, Elton John, Moby, Steve Aoki and many others. Additionally, he produced and directed several pioneering “firsts” for the live participatory programming genre including Townhall with President Clinton, Woodstock ’99, The Tibetan Freedom Festivals and HSX/Excite Rocks the Oscars featuring Beck. His productions have been recognized by the Webby Awards, Social TV Awards and the Cannes Lions International Festival of Creativity. Scarpa is a national board member and founding New York committee chair for the Producers Guild of America New Media Council and is a voting member of The Recording Academy .
Personally, he is a partner with Lifebeat – The Music Industry Fights AIDS, a member of the Global Advisory Committee for Earth Day Networks and a member of the Gate Leadership Council.Hide the rest
Head of Business Dev
Michael Gitig is a former music + entertainment industry worker turned tech entrepreneur. He’s worked in business & strategic development, marketing, and product management for several companies i...Show the rest
Michael Gitig is a former music + entertainment industry worker turned tech entrepreneur. He’s worked in business & strategic development, marketing, and product management for several companies including Disney, Microsoft, and AMEX, and was the co-founder of a music supervision company.
His obsession with the convergence of media, technology, and commerce led him to pursue an MBA at the University of Michigan, where he graduated with distinction. After graduating, Mike returned to LA, where he was employee #1 at Gobbler, a cloud service for musicians.
He recently joined the intergalactic team at G-Technology as the head of business development where his mission is to partner, incubate, and invest in companies and people with the goal of empowering creatives and inspiring the next generation of storytellers.Hide the rest
Richard started his career in the music industry at age seventeen, working for a music production company in Europe. After a decade working alongside major recording companies and artists, Richard ...Show the rest
Richard started his career in the music industry at age seventeen, working for a music production company in Europe. After a decade working alongside major recording companies and artists, Richard jumped into the technology sector. Richard began working for an app development firm where they created one of the first VR mobile players in 2010. After successfully launching several award-winning mobile VR experiences with the firm, Richard and his development team ventured off to found Wemersive in 2012. Since then, Wemersive has powered some of the greatest Mobile VR experiences on the market.Hide the rest
Ted Cohen is Managing Partner of TAG Strategic. In an industry that’s been slow to embrace change, Ted was the exception to the stereotypical music-exec rule. But, when you start out on the road wi...Show the rest
Ted Cohen is Managing Partner of TAG Strategic. In an industry that’s been slow to embrace change, Ted was the exception to the stereotypical music-exec rule. But, when you start out on the road with The Sex Pistols, Alice Cooper & Van Halen, you’re primed for the unexpected. TAG is a digital entertainment consulting firm focused on building relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, tech & mobile industries. TAG provides strategy, guidance, market intelligence, product ideation and business development services to global firms and select start-ups. TAG delivers market leadership & sustainable, defensible advantage in the dynamic/rapidly evolving global marketplace. Known throughout tech & media as “part ambassador/part evangelist,” Cohen was instrumental in crafting the licensing agreements upon which Rhapsody and the iTunes Store were built. Previously, as SVP-Digital for EMI Music, Cohen led global digital business development for this iconic label. During that time, EMI led the industry by embracing & exploiting new tech & business models such as digital downloads & online music subscriptions, wireless services, hi-def audio & Internet radio. Prior to EMI, Cohen co-founded and Chaired the groundbreaking Webnoize conferences. Ted also led Consulting Adults, with clients such as Amazon, Microsoft, Universal Studios, DreamWorks Records, Liquid Audio and Napster. Cohen also had senior positions at both Warner Records & Philips. A 35-year industry vet, Cohen chaired MidemNet & also served on the Grammy LA Board of Governors & the Grammy National Trustee Board, Currently on the board of Mouse.org, an innovative computer literacy program, Cohen served two terms as Chairman of MEF Americas. Ted received the 2013 NARM Presidential Award, previously awarded to Ahmet Ertegun, & Dick Clark, among others. Ted continually looks for the next innovative tech & his next challenge, he really loves his life.Hide the rest