2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How Auto Racing Fuels Innovation in Road Cars

Tuesday, March 15
12:30PM - 1:30PM

Westin Austin Downtown
Continental 3
310 E 5th ST

In recent years, more and more attention has been focused on how technology companies are playing a larger role in re-inventing the overall automotive experience. But this focus forgets how much innovation in the transportation sector continues to be fueled by auto racing. Attend this session to learn about how the racetrack is a test-bed for many of the technologies that have dramatically improved the safety, efficiency and performance of cars that general consumers drive.

Hashtags: #sxsw #cartech


Catherine Crawford at SXSW

Catherine Crawford

Sr Project Mgr

Crawford Composites

Catherine Crawford is an aeronautical engineer for Crawford Composites, LLC, specializing in aerospace, automotive and military applications. Throughout her 15-year career, Crawford is also conside...

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Edgar Farrera

Dirof Sustainability

Circuit Of The Americas

Joel Miller at SXSW

Joel Miller

Jon Massengale at SXSW

Jon Massengale


Speed City Broadcasting

Jon is one of the founders and President of Speed City Broadcasting in Austin Texas. Speed City Broadcasting is a motorsports focused broadcasting company broadcasting series including Formula One...

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